Jumpstarting Website Optimization: 3 Steps to Begin Improving Your Website
Do you have a website that isn’t doing as well as you’d hoped? Could it use some optimization? Or, maybe
you are launching a new site, and you want to get off to a good start. Either way, your website design optimization is crucial for creating a positive user experience and boosting your online visibility. An efficient website is much more than just appearance – you must know plenty of technical elements to reach your full digital potential. According to research, at least 94% of internet users form their first impression of a business based on its website design. Follow these quick steps to ensure your website is optimized to its fullest potential.
- Ensure your web design is Responsive to Mobile
Responsive website design means that your website’s layout, content, and design elements naturally adjust to whatever device is accessing it, such as a desktop, tablet, or mobile device. Recent research shows that mobile-friendly websites have a conversion rate that is 12% higher than websites that don’t. Even further, Google has made mobile optimization a major factor in its search algorithm since more than 50% of internettraffic now comes from these mobile devices. Implementing a responsive web design means making certain that your website loads quickly, is easy to navigate, and is user-friendly.
- Optimize Website Messaging & Typography
Website messaging is a critical part of website design, as it is essential in communicating your brand’s purpose and objective to visitors. Typography can have a significant impact on user experience and conversion rates. Effective messages allow your website content to be read more easily, essential for engaging and retaining customers. If your messaging is too challenging to read, users will likely exit your website quickly, leading to higher bounce rates and low engagement metrics.
- Make your Site Accessible to Everyone
Accessibility is a crucial step to website optimization that is often overlooked. This ensures that all users, including those with disabilities or impairments, can access and use your website effectively. Not only does this open up the potential for gaining new
customers, but recent studies have found that nearly 50% of consumers with disabilities report they are much more likely to shop on sites accommodating their disability. In comparison, 81% of consumers without disabilities also prefer to shop with businesses that offer such accommodations. You can improve your website accessibility by using clear, legible fonts, alternative text, and adequate contrast between content, such as text and background. There are also plenty of third-party plugins available that offer users specific accessibility options. This proves that providing an accessible website is essential to keeping current customers satisfied, as well as drawing in new ones.
