Why You Must Revamp Your Website for Voice Search in 2023
In 2023, many new digital technologies are being introduced. Voice search is a type of digital technology that allows users to carry out online searches by speaking into any voice-enabled device. Almostinstantaneously, their vocalizations are sent to a voice recognition system, which utilizes machine learning and natural language processing to translate the audio into text. The words are then submitted through a search engine, which analyzes the question just as any other and returns a list of potential results. You may even be familiar with some voice search technologies, like Siri, Alexa, Cortana, and Google Assistant. As the technology continues to grow in popularity, new features are being added, such as personalized suggestions and complex tasks are being introduced. Much like other innovations in the industry, we will soon start to see voice assistants in our everyday lives. It is estimated that over half of all internet searches will be made through a voice search. In order to remain competitive and widen your audience, you are going to need to make sure your website is optimized for voice searches by the middle of 2023. Here are some tips on how to get started:
As the average use of voice-enabled devices continues to rise, businesses must make sure to keep up and stay relevant by optimizing their website and other digital content for voice searches. This means incorporating conversational language throughout your website. This means you must include natural, less informal messaging rather than only relying on your more formal keywords. By doing this, you are able to offer clear and concise answers to questions directly from the customers. According to a recently completed study, 72% of voice search results are derived from the top three organic search results. This makes it that much more crucial to optimize your website for voice search. By doing so, you can significantly increase your chances of appearing among those results. Therefore, by making sure you optimize for voice search, you can ensure you stay ahead of the competition and that you are reaching your target audience through all possible channels.
When actively attempting to optimize your website for voice search, including long-tail keywords is a powerful technique. These sorts of keywords are lengthier and typically contain more specific phrases thatpeople would use when searching for something online. A recent study from Moz indicated that long-tail keywords made up 70% of search results. Even further, a company named Backlinko conducted a voice search study revealing that the average word count of a voice search results page is roughly 2,312 words, which proves that utilizing longer and more distinct terms is essential. Through implementing long-tail keywords on a website, you can guarantee that your business is addressing explicit questions their target audience may be asking through voice search. This will help increase their online presence and consequently drive more traffic to the site.
Therefore, it is clear that voice search optimization has become quite a vital part of a successful business marketing strategy in 2023. By crafting content that features conversational language and relevant long-tail keywords, your business will be able to actively keep up with rapidly advancing technology. Doing this also allows your business to respond to specific questions that potential customers may have, which promotes your business even more. According to a study conducted by Voicebot.ai, the number of smart speaker users in the United States is predicted to reach 100 million this year, emphasizing the need for your business to maintain the latest search optimization tactics in order to increase reach their customers and expand their audience base through every channel. Revamping your website for voice search will help skyrocket your company to the forefront of your industry and will also enable you to meet the needs of your customers. If you are interested in getting started and earning more leads by adding voice search to your SEO strategy, let us know. We can help accelerate your brand forward.