Why Paid Social Ads are Critical for Business Growth in 2023
In today’s modern digital world, it’s undeniable that digital marketing is always evolving. Social media has become a regular part of our daily lives. As such, businesses are increasingly utilizing social media platforms to increase their online visibility, traffic, and ultimately, revenue. Typically businesses believe that sticking to the organic social route will increase their online presence. The truth is, organic social content is important, but it is no longer enough for businesses in 2023. As competition and the number of social media users continue to increase across platforms in the online marketing sphere, organic social media reach has been progressively declining. Therefore, businesses are turning to Paid Social Media Ads to achieve their marketing goals. Now more than ever, it is extremely critical for your business to have an efficient paid social media marketing strategy in order to keep up with the ever-changing digital advertising landscape.
You may wonder why else it’s important for businesses to focus on paid social advertising in order to reach their marketing goals. Below are just some of the key reasons.
Increased Reach & Brand Exposure:
It goes without saying that paid social advertising gives you access to larger audiences. With organic social posts, your business is limited to who is already following or engaging with your posts. With paid social advertising, you have the ability to target users that don’t already follow your page, including those in your desired audience, ensuring that your content is delivered directly the the targeted people. Also, Paid Social ads serve impressions to numerous people, which in the end will expand your exposure.
Paid social advertisements have a much higher engagement rate than organic posts. According to a recent study, paid ads on Facebook have over a 9% conversion rate, whereas organic posts have only about a 5% conversion rate. You may also already struggle with engagement such as likes or comments, in which situation Paid Social ads could help. There are forms of engagement targeting, where your ads are served to users that have previously engaged with a similar brand or business advertisement. Therefore, by your ad being shown to this specific group of people, you can get much more engagement than any average social post.
Customization & Improved Targeting
A recent major innovation in the Paid Social advertising industry is the ability to customize your advertising to target specific audiences based on details such as demographics, interests, online behaviors, and locations. This level of targeting allows you more control and flexibility, allowing you to craft a detailed ad that works best for you and that increases the chances of engagement and conversion.
This is dire for businesses because it lets them reach highly specific audiences that are much more likely to be interested in their products or services. For example, a company selling athletic clothing for women can use detailed targeting to target ads specifically to women who have shown an interest in yoga, health and wellness, working out, or related topics. The use of this sort of targeting can also save your business money by reducing ad spend on audiences that are unlikely to convert. Therefore, you can avoid wasting money on people that aren’t interested.
Learn more about getting started with Paid Social Media Ads today.